b'MEET YOUR MAKERIdeals MatterAs of spring 2020, every - thing in the trail-running line uses recycled materials and is built in a fair-trade factory. Its showcasing our technical expertise in mountain running, but its also showing that we can do it without compromis-FRONT RUNNER ing or making sacrifices. Jessica Tread CarefullyRogers, When we change things, most of the negative feedback we 31 get comes from loyal custom-ers who have been wearing Trail-running productthe same shorts or jacket for manager, Patagonia 15 years. We tweak one thing AS TOLD TO MARTINand its ruined for them. When FRITZ HUBER we update, we are very careful about doing it for the right Strive to Be Invisible reasons.Building a good product means it goes unnoticed. You dontKnow Your Sportpay any attention to the gearI ended up getting into running youre wearing, because youreduring my senior year in high confident in it. school and was recruited to run in college. I think an important Design for Power Users part of my role is understanding We create products for thewhat it means to be a runner A I N O G PATA SY E T R U O C extremes, knowing that, worst- and to have an emotional con-case scenario, it will work fornection to the sport. everyone else. We always want to test for the harshest condi- Check out Patagonias Airshed tions or the longest run. Pro pullover on page 100.PHOTOGRAPH BY Kyle Sparks RUN | OUTSIDE BUYERS GUIDE 2020103SBG20_RUN_Interstitial_rlsd_463298.indd 103 3/31/20 10:26 AM'